Facts About Domain Names

 

  • What is a domain name? Domain names are the human-friendly forms of Internet addresses (Website Addresses). The domain name AugustaDomains.com is used to locate the Augusta Domains web site. It usually describes your business and/or location. It needs to be brandable and easy for your visitors to remember.
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  • What should I consider when choosing a domain name? Your domain name will represent your business, you should make sure that the name you choose is memorable and descriptive. It needs to be brandable and easy for your visitors to remember. It should tell your customer what you do and where you are located if you are a local business.
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  • Can I have more than one domain name? Can they both point to the same Website?You can have as many domain names as you like. You can have each domain name point to a different site, or you can have multiple domain names point to different pages within your existing Website. Many companies register several domain names and have them all point to the same central Web site. This is known as a "domain alias." An example of this would be if a law firm focused on several differnt areas of work and "Pointed" www.AugustaEmploymentLawyer.com to a page on their existing Website that dealt with Employment Law. "Branding" becomes very easy with this form of advertising.
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  • What is a Whois Record? Can I keep this information private? ICANN, the international governing body for domain names, requires every Registrar to maintain a publicly accessible "WHOIS" database displaying all contact information for all domain names registered. Domains licensed from Augusta Domains will have Augusta Domains listed as the owner in the "Whois" database. The owner will be listed as Augusta Domains if you "Lease To Own" too. The information listed in the "Whois" will only change to your information if you purchase a Domain Name outright or fully complete a "Lease To Own" contract. Your information will not be public.
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  • Where do I host my Domain Name? We will point the Domain Name to your DNS. We at Augusta Domains do not provide web hosting. You will need to use a host provider like Godaddy, we will point the domain at the DNS information that you provide us. This is not as difficult as it sounds, actually, its very easy.
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  • Will I be able to get an Email address that matches the Domain Name if I license? Yes, you will have the ability to get email if you set up email with your host provider. You will have the ability to set up email, have a website built, just about anything you would normally do if you owned the Domain Name.
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  • What is so good about a generic Augusta Domain? If a potential customer sat down at their computer and was looking for a service or product that you offer, what would they type into the browser if they did not know you existed? If they were looking for a new accountant, they might type in "Augusta Accountant". If you have a website that is named AugustaAccountant.com, there is a very good chance that your web site will rank well in the search engines. This is not guaranteed, but having a Domain Name that matches the "search term" gives you a great chance to show up on the first page if you have a web site built that has good SEO (Search Engine Optimization). PLUS, who could forget the Domain Name AugustaAccountant.com? Its easy, catchy, and very brandable. A great domain name is much more than "just a name" when it comes to advertising or marketing your product or service. You need a name that is catchy and memorable. Matching your name to a domain name is vital in today's market. How much do you spend on print ads that are limited to a month (Magazine), or a year (Phone Book)? Take that money and get Virtual Real Estate, you can reach TONS of customers right in their home 24 hours a day.
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  • What does the term Keyword Rich mean? This is when you have Keywords in your domain that a potential customer would type into the search area when they sit at the computer. (Example) No one would ever type Bob Smith Accounting Service unless they knew you already existed, but they would type "Augusta Accountant". So, to attract new clients, the accountant would benefit greatly from having a keyword rich Domain Name. Keyword rich is only one of several factors in determining rank in the search engines.
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  • Can I transfer or sub-lease my domain? No, all Domains are to be used by the "Lessee" for the original intent noted at the time the License or Lease agreement was originated.
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  • How much is a Domain Worth? This depends on the type of business. How much does a TV commercial, a billboard, and a phonebook ad cost a company? These forms of advertising are temporary, while a Domain Name is perminent (Virtual Real Estate).
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  • Does a person or company have a "Right" to a Domain? This depends on the date that the Trade Mark (Service Mark) was registered with the USPTO. If the "Trade Mark" was registered with the USPTO prior to the registration of the Domain Name with ICANN, then the person or company might have a right to ownership of the Domain Name, it depends on the "Intent". If the Domain Name was registered with ICANN prior to the registration of the "Trade Mark" with the USPTO, there is NO RIGHT in any form to the Domain Name. There is case law on the books and a precedent has been set. There is case law for the "Transfer" or "Re-Registration" of a Domain Name also.